For your business to appear in Google’s top 3 listings for your keywords, you will have to claim and optimize your Google My Business listing. It’s important that you keep your business name, address, & number (NAP) information consistent across all your online listings to improve your chances of earning the top spot in search results.
Citation Building
It’s quite necessary to build local citations for your Google My Business listing. These citations primarily contain your business’ NAP information along with a link to your website and other information.
These citation building campaigns help you to earn local listings on other websites like Bing, Yelp, Facebook, TripAdvisor, & more. Digiconian can help you with building citations and keeping them updated so that relevant traffic is drawn to your website.
Keyword Targeting
You need to target specific local keywords on your website and content to rank at the top of local search results. For example, if a watch shop in Nashik area wants to rank in more local search results, they will optimize their page titles, website content, & meta descriptions to include the keywords e.g:
“Best watches in Madhapur, Hyderabad“ or “Luxury watch shop in Panchavati, Nashik, India”.
In addition to that, you can also create some location-specific pages on your website. This way, targeting location-based keywords along with specific service pages can help your business appear in more local searches. Therefore, more people in and around your area can find and contact you.
Rating And Review Management
Rating’s and reviews appear as feedback from your buyers on your business listings on websites like Google My Business, Bing, etc. These reviews and ratings play a critical role in attracting new customers to your business as people look at them before visiting the local business. Therefore, it becomes important that you respond to each online review that you get. Be it positive or negative, when you respond to these reviews, it shows potential buyers that you take their feedback and needs very seriously.
Don’t have enough time to put in for managing your local business reviews? Digiconian offers review management services to keep your digital presence in its best shape.
Link Building
Links from other reputable, local businesses boost your local search rankings in a big way. Such links are called backlinks. So earning such high-quality backlinks should be a top priority.
But how do you earn backlinks?
Begin by creating valuable content that targets local keywords related to your business. If the content is good enough, other websites can backlink to your website in their own content. Google and other search engines consider the number of backlinks as well as their quality when ranking websites. Therefore, it’s extremely important to have a strong backlink profile which has links from authority businesses in the local area.
User Experience
If a visitor has a great experience on your website, he stays longer and has a permanent impression of your site in his mind. Hence, your website must provide a great user experience (UX) if you want more local traffic.
If your website has a bad user experience, visitors will go back to another site and your bounce rate will increase which will, in turn, affect your search rankings.
A quick fix for improving websites’ UX:
- Speed up your website with page speed optimization services.
- Navigation should be streamlined with strong internal linking which will help the user find what they were looking for.
- Adding interactive and visual elements engages a user for a prolonged time.
Explore our website development packages with creative UI/UX →
Responsive Design Across All Devices
Making your website responsive to all the devices like smartphones, desktop, tablet, etc is essential. More than half of online search traffic comes from smartphones alone. When searchers are looking for a local business, it is very much possible that they are on-the-go and, therefore, searching for information from their mobile devices. This makes it mandatory for local businesses to have a website design that is responsive on all devices. A responsive website looks & performs great on any device you use to access.
You can check out Google’s Mobile-Friendly test tool to see if your website is mobile-friendly. If you aren’t happy with the results, Digiconian offers services to help you improve your website and make it rank higher in local search results. Explore our responsive website development service packages here.