Ad Management FAQ
Why do I need a PPC management agency?
While you can definitely ‘do it yourself’ – the Google AdWords or Facebook PPC ad management with the available tools, things are overwhelming for someone who has no experience managing PPC campaigns. It’s easy to get lost in fancy data tools and dashboards provided, while we ignore the key performance indicators across the PPC campaigns. If you don’t want to un-necessarily BURN the budget, it is recommended that you work with professionals. If you’re doing it partially successfully, you’re welcome to take up our PPC audit package and get your account analyzed by our PPC strategist who can consult and help you improve your campaigns.
Why do you change a one-time setup fee when you are already charging a pay-per-click management monthly fee?
Refer to our “Bullet-proof Digital Infrastructure’ section. To make a high performing campaign that doesn’t leak any important user data and help you retarget various buyer journey stages, it is essential to create a robust infrastructure. It’s a quite complex and intensive task for our tech team, and so the one-time fees is based on your account and digital asset sizes. If you already have everything well setup, we can onboard you for free and start with our regular management fees.
I have less budget to start with PPC, can you still work with me?
The way digital works is that the initial budget is spent on generating data specific to your business by running actual campaigns. We need at least that much budget to get started. Once we have the necessary data, we can analyze and offer you a custom package where you can expect future returns based on ad spends. So a certain budget is must be depending on your industry, location, and competition. Book a call with us, consultation and basic analysis are always free with us!
What is the profitability ratio we can expect from PPC campaigns?
Frankly, it depends on multiple factors, some of which our PPC manager can take care of and some dependencies are on your sales team. How we estimate is by understanding your customer’s average lifetime value (LTV) and go to granular levels with the following data:
1. Cost per lead/sale
2. Cost per conversion
3. Revenue per conversion
4. Revenue per click
5. Return on Ad Spend (Ratio of Total Revenue/Cost Per Conversion or Lead)
While its highly impossible for us to guesstimate these numbers without running any kind of test campaigns. One thing that gets better every month for you is your campaign performance over time. Your cost per lead or cost per sale goes down significantly over the first 3-6 months of PPC management with us. Later on, we stabilize the costs and improve the profitability by scaling up the campaign as per the client’s allowed pay-per-click budget.